Who are considered internal customers?

Internal customers refer to individuals or groups within an organization who rely on the services or products provided by other employees to perform their roles effectively. In the context of this question, employees to whom you provide services or information that affects the quality of service they provide to external customers precisely defines internal customers. This relationship is vital because the effectiveness of one employee’s work can directly impact the overall performance and customer experience at an organization.

For instance, a technician who provides information regarding service availability is serving as an internal customer to sales staff who use that information to assist external clients. By ensuring that internal customers receive the necessary support and resources, the organization can enhance both employee satisfaction and external customer service quality.